OFFICIAL ByKOLLES TEAM ANNOUNCEMENT
ByKOLLES Racing, is pleased to announce its entry application in the 2015 FIA World Endurance Championship including the legendary 24 hours of Le Mans in LMP 1 with the newly developed 2015 CLM P1.
The team’s endurance division has been competing in motorsport for over 14 years and has a wealth of experience and knowledge gained from successful participation in WEC, F1, DTM and other formula series.
With a new gear box, new front and rear suspension, aerodynamic modifications and performance upgrades throughout, including significant weight reductions, the team have made real progress on the CLM P1.
Commenting on the season ahead, ByKOLLES Director of Operations, Boris Bermes said: “We learnt a lot last year, we faced many challenges but we made very good progress against the odds however we were aware that significant improvements needed to be made for the 2015 season. The team has worked hard since the end of least season to produce, what I believe to be a highly competitive car. As always, I’m cautiously optimistic about this year but let’s see what testing brings.”
In addition to technical upgrades, the CLM P1 has had a dramatic aesthetic overhaul featuring a striking new yellow, black and grey livery. The new colour scheme is in part down to an exciting new partnership with Austrian based sports sponsorship company YELLOWWINGS.
Commenting on the YELLOWINGS partnership Dr Colin Kolles said: “Our new partnership enables companies with smaller budgets or new start-ups to become involved in the exciting world of motorsport. YELLOWINGS simple yet brilliant technology opens the doors to an area formerly the reserve of big-budget businesses and gives organisations greater accessibility to this proven brand communications platform. I believe that anything that brings new partners and revenue to our industry is a good thing for the sport overall.”
The new CLM P1/01 will be unveiled ahead of the official pre-season test session at Paul Ricard in March. Further driver and sponsor announcements will be made in due course.
Formerly the reserve of big corporations with multi-million dollar advertising budgets, high-end sports sponsorship provides an excellent opportunity to engage with huge audiences both regionally and on a global scale. YELLOWWINGS opens the doors to the exclusive world of sports sponsorship enabling new start-up businesses and companies operating with limited budgets to utilise this unique brand communications platform.
YELLOWWINGS clients are able to create their own bespoke package tailored specifically to meet their needs with regards to target audience, reach and budget. Once their brand positioning is selected, the YELLOWWINGS specially created online dashboard allows clients instant access to a stunning range of professionally produced images and collateral showcasing their brand in the best possible way. With packages starting from €400 per race event, YELLOWWINGS presents a game-changing opportunity to participate in this special form of proven brand activation.
STATEMENT Dr. Kolles:
„Via the YELLOWWINGS platform, we are able to offer your company the opportunity to become a sponsor and a partner to our very special team and in doing to showcase your business to a huge global audience. It couldn ́t be more simple: select your preferred package option to suit your budget and yourbrand logo is placed on our car. As a team partner you have fill rights to access to a wide range of stunning imagery and collateral to use to promote your business from our newly created media centre.“